While at Framestore Immersive, we pitched the Electrify Your Life campaign to Nissan, and our creative partner, Juniper Park\TBWA, and I set out to reinvent the test drive experience using AI. As Creative Director and Creative Technologist, I developed the approach—blending cutting-edge AI with human storytelling to create a more immersive and personalized introduction to the Nissan ARIYA. Instead of a traditional walkthrough, we proposed an experience where EV-curious content creators would interact with AI versions of themselves, making the vehicle tour as innovative as the ARIYA itself.
By fusing technology with narrative, we positioned the ARIYA as more than just an EV—it became a lifestyle shift. Our pitch highlighted how this approach would resonate with a new generation of drivers, connecting the vehicle’s advanced features to their everyday lives.
