I had the opportunity to develop this director’s pitch for Glade "House of Vibes." The creative brief centered around designing a modular campaign that showcased 7 products, 7 scents, 6 aesthetics, and 5 hero talents in a way that allowed for seamless interchangeability.
To achieve this, I built a matrix-driven approach that moved beyond traditional linear production, enabling a non-linear method where all creative elements could be dynamically combined and scaled for future iterations. This process ensured the campaign was efficient, adaptable, and built for longevity.
I was responsible for all concepting, writing, and art direction for this pitch, crafting a system that not only met the immediate campaign needs but also set the foundation for an evolving, future-proof creative ecosystem.
